Thoughts
Journal &
Essays
Writing on technology, design, strategy, and the work of building things.
Feb
2026
14
Essay
·
8 min read
Most AI Transformations Fail Before They Start
Organizations don't fail at AI because the technology doesn't work. They fail because they mistake tool adoption for transformation.
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Jan
2026
28
Essay
·
6 min read
The Generalist Advantage
As technology accelerates and the timeline from idea to production collapses, the future belongs to those who understand how the whole system works.
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Jan
2026
09
Practice
·
5 min read
What Product Teams Get Wrong About Discovery
Discovery is not a phase. It's not a set of methods. It's a disposition - a commitment to staying in contact with reality.
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Dec
2025
10
Essay
·
7 min read
Design Is a Theory of the World
Every design decision embeds an assumption about how the world works. Most of those assumptions go unexamined. That's where the interesting problems live.
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